Lanzarote has something different that goes beyond what can be found in any sun and beach destination. An island where nature and art go hand in hand, a place where its people feel and live the commitment and pride of belonging to it, where the food tastes of the sea and the countryside, an island whose essence leaves a mark . Welcome to the Lanzarote Effect.

The Digital Tourism Channel is a set of technological solutions that seek to improve the tourist experience. To do this, information from various sources is addressed through cognitive abilities: user inquiries and interests, published opinions, geolocation. The objective is to provide a dynamic travel plan, which is nourished by real-time information on the context in which the tourist is located, from the destination's catalog of tourist assets, as well as information on the island's sustainability performance.